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Promotions, Discounts, and Offers

Promotions, Discounts, and Offers Service in Siliguri

A sales promotion can help drive immediate income. You can use sales promotions across the customer lifecycle - from attracting new customers to keeping existing customers loyal.

Role of sales promotions

Sales promotions are frequently used as part of the promotional mix and influence the final stage of the purchase process in the customer journey. Focusing on the short term, sales promotions are designed to immediately:

  • Increase exposure and capture the attention.
  • Stimulate demand and encourage purchases.
  • Drive sales of your products and services.

Sales promotions are usually limited-time offers backed by a marketing campaign. They work best as part of an integrated program across your marketing channels.

Depending on your business model, marketing objectives, and target segments, sales promotions can be directed at either:

  • Customers – businesses, and consumers.
  • Trade – distributors, resellers, and retailers.

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Motivate your staff

Consider offering incentives for your sales staff to promote these special offers.

Benefits of sales promotions

In addition to increasing immediate sales, sales promotions can also help your business:

  • Attract new customers.
  • Encourage loyalty and repeat purchases.
  • Get insights into customer behavior.
  • Respond to opportunities in the market.
  • Control and move excess stock.

Before you start

Think about whether the promotion will fit with your marketing strategy and support your plan for growing your business.

Refer to the end-to-end process for advertising and direct marketing to help plan and manage your promotions.

Make sure that your sales promotions align with your sales:

  • Plan
  • Targets
  • Techniques
  • Ethics

Decide if you have the skills and expertise to do it yourself or need to seek the support of external partners.

Types of sales promotions

Sales promotions typically emphasize a lower price or higher perceived value. It's important to consider your overall pricing strategy when you plan a sales promotion.

Effective sales promotions focus on the following customer behavioral drivers:

  • Urgency – act right now.
  • Availability – it won't last, so don't miss out.
  • Exclusivity – this is an offer just for you.

To spur your thinking, consider the following 8 techniques.

  • Discounts.
  • Buy-one-get-one promotions.
  • Coupons/vouchers.
  • Competitions.
  • Bundles.
  • Add-ons.
  • Free shipping.
  • Donations.

Risks of sales promotions

Sales promotions must be well thought through. Set specific goals and be aware of the risks. Make sure you don't:

  • Depend too much on sales promotions to drive purchases. You might end up having to consistently offer discounts to maintain your sales volume.
  • Condition consumers to wait for specials before they buy.
  • Devalue your brand and your reputation by running sales promotions too often.
  • Ignore your existing valued customers when you offer discounts or special deals to attract new customers.
  • Run sales promotions so regularly that they lose impact.
  • Make your business less profitable by reducing your profit margin too much or too often.